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Choose your own wishlist link

Swap the random address for something people can remember, like wishlist.de/w/alex-turns-30 — easy to say out loud and easy to print.

1 min readUpdated September 21, 2026Beginner

Every wishlist gets a random address. You can give yours a memorable one instead.

Random versus custom

The address we generate looks like wishlist.de/w/a7b3c9d2. A custom one looks like wishlist.de/w/alex-turns-30, or wishlist.de/w/wedding-anna-tim, or wishlist.de/w/baby-miller.

Easier to remember, nicer to say out loud, and it looks far better printed on an invitation.

Setting one up

While you create the list

  1. Open Custom wishlist link (optional)
  2. Type the address you want
  3. Watch for the green check that says it is free
  4. Create the list

Changing it later

  1. Open your wishlist
  2. Press Edit
  3. Open Custom wishlist link (optional)
  4. Type the new address
  5. Save

The rules

RuleExample
Lower case onlyalex-birthday
Numbers are finealex-30
Hyphens are fineanna-tim-wedding
At least 3 charactersab
At most 50 charactersKeep it short anyway
No special charactersalex&anna
No accents or umlautsmueller
No hyphen at the start or the end-alex ❌ · alex-
No two hyphens in a rowalex--anna
Four words are takenapi ❌ · de ❌ · en ❌ · w

We lower-case whatever you type and drop anything we cannot use.

Checking whether it is free

We check while you type:

  • Green check — yours to take
  • Red cross — somebody already has it
  • Spinner — still checking

If the address you wanted is gone, add something: alex-birthday taken? Try alex-30-birthday.

What happens to the old address

When you change the link:

  • The new address works right away
  • An earlier custom address stops working
  • The random address we generated (wishlist.de/w/a7b3c9d2) keeps working forever — your list answers to both

Tell your friends if you REPLACE a custom address you already shared. Setting one for the first time costs you nothing, because the old random address stays valid.

Common questions

Can I change the link later?

Yes, whenever you like. Just remember the previous custom address stops working.

What if the address I want is taken?

Add something of your own — a year, a city:

  • wedding-anna-tim-2026
  • birthday-alex-berlin

Do I need a custom link at all?

No. The random address works just as well. A custom one is purely for looks.

Can I go back to the random address?

Yes. Clear the custom address while editing, save, and the random one takes over again.

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