What makes us different
Four features that change everything
Surprise mode
“The surprise holds — you don’t see who’s buying what”
Made for your own birthday list: you see your wishes, but not which ones are already reserved. The surprise is safe.
Smart import
“Works with any shop. Fills in what the shop lets us read.”
Copy a link from Amazon, Otto, Zalando or any other shop. When the shop lets us read it, the name, price and picture fill themselves in; if not, you add them yourself.
A share preview that looks good
“Paste your link where previews are shown and it unfolds into a picture”
Your list comes with a banner, and your link unfolds into it wherever previews are shown — WhatsApp, Telegram, Facebook. On Instagram there is no preview, so the bare link goes in your bio or story. Nothing to download, nothing to attach.
Give together
“With Stripe: your guests pay by card or wallet, no account”
Big wishes get granted together. You pick how the money arrives: with Stripe your guests pay by card or Apple Pay and need no account of their own, plus whatever else your Stripe account offers; with PayPal they need a PayPal account.
Every feature in detail
From the first wish to the thank-you — all in one place
Create your list
- 15 templates for every occasionBirthday, wedding, baby, a colleague’s farewell and creator pages are one tap away, with ten more behind “more occasions” — Christmas, Easter, a christening, graduation and the rest. Every template is set up for its occasion.
- Smart import: paste a link, we fill in what the shop showsJust copy a product link from Amazon, Otto, Zalando or another shop. When the shop lets us read it, the name, price and picture fill themselves in; if not, the link is there and you add the rest.
- Wish button: one click while you shopInstall the wish button in your browser. See something you want? One click opens the add form on any shop — name, price and picture are already in it when the shop lets us read them, otherwise you add them yourself. You pick the list and confirm.
- Mix 4 kinds of wishProducts (an Amazon link, say), experiences (a concert, a spa day), a group fund (money toward a big wish) or donations (for a good cause) — all on one list.
- Works with any shopUnlike Amazon: add wishes from any shop, or write your own wish with no link at all. You’re not tied to any one shop.
- Your own link (wishlist.de/en/w/my-party)
- Run it together (co-owners)Made for couples: both of you can edit the list and see every reservation. Ideal for weddings. In surprise mode the reservations hide from whoever owns the list, and the co-owner keeps the full view.
- Manage reservations as the organizerThe “Activity” tab shows every reservation and every contribution. For money, one click marks it as arrived or cancels it — if the PayPal money never came, say. For gifts your guests buy themselves, you do that on the wish itself. With surprise mode on, that tab waits until you switch the mode off; a co-owner keeps it throughout.
- Import from Throne & AmazonBring over an existing wishlist from Amazon or Throne. Paste the URL, pick your products, then create the list they land on — about 2 minutes.
- A wishlist with no end dateNo end date — made for creators, personal wishes or hobbies. Share the link in your bio and receive gifts whenever.
- Account language: German or EnglishIn your profile you choose your account language. It sets the language of your notifications and sign-in emails and is the default for new wishlists. You can change a list’s language anytime in its settings. The site itself stays in the language you are browsing in. If you prefer the other language, a short bar under the header offers to switch when you arrive — it never redirects you.
The surprise holds
- Surprise mode — you don’t see who’s buying whatYou see your wishes, but not which ones are already reserved. Your guests coordinate between themselves — you get surprised.
- Choose who can see itPrivate (you and your co-owner), link-only (anyone with the link) or public (visible to everyone). You decide.
Give together
- Let guests chip in, with a progress barFor expensive wishes, several friends can each chip in a share. The progress bar shows how much is still missing.
- Anonymous amounts (office mode)Contributors don’t see who gives how much — only whoever manages the group fund. Made for the office: no comparing, no pressure — everyone gives what they can.
- A group chat for the giversNo more group-chat chaos. Everyone giving can sort it out right on the list: who buys what, who picks it up. All in one place.
- Leave a personal message
- Cancellation and refunds by payment methodYou can cancel physical reservations and external pledges through the link in your confirmation email. Pending online payments stay pledged until they are confirmed or the checkout expires; for confirmed online payments you can request a refund there.
Payments & contributions
- Payments through Stripe: Visa, Mastercard, Apple Pay, Google Pay and what else your account offersYour guests pay by credit card, Apple Pay or Google Pay — directly, with no account of their own. Which further methods appear — SEPA direct debit, for example — is up to your own Stripe account, and SEPA works in euros only. Handled by Stripe.
- PayPal.me as a direct alternativePayPal payments run straight through your PayPal.me link. Your guests do need their own PayPal account.
- “Money instead of a gift” — group fundFans or friends send you the amount directly instead of buying the product themselves. You buy it yourself — your address stays private.
- Stripe pays into your bank accountStripe pays contributions straight into your bank account, automatically. No wallet, no payout limit.
- Straight talk: free by defaultCreating and sharing wishlists is free, and there’s no subscription. If you take payments through Stripe, there’s a 3% platform fee plus Stripe’s own fees.
Share & reach people
- WhatsApp and more in one click, Instagram by copy and paste
- A QR code for invitations
- Your phone’s own share menuOn a phone, one tap opens the share menu your device already has, so the link can go to Signal, Messages or anywhere else you share things. Where that menu is missing, the buttons above and copy-link do the same job.
- Automatic link previewApps that show link previews — WhatsApp, Telegram, Facebook — display your list with its banner automatically. You do nothing for it.
- A Santa video with the recipient’s first name (October 15 to December 26)In the run-up to Christmas you can make a video of about 13 seconds from your own list: Santa says the recipient’s first name and asks people to help with the gifts, and the closing frame carries your list’s address. Free, two videos per list, portrait so it fits WhatsApp and stories. German lists only, not on creator pages, and only between October 15 and December 26. The first name — or the pronunciation you entered — goes to a voice service in the USA, and both the video and the name are deleted on January 15, or within 48 hours if you delete the list.
After the party
- Every message in one placeEvery message and wish your guests left when they reserved or chipped in appears in your Activity tab, all together. A keepsake you can read whenever you like — surprise mode hides that tab until you switch it off.
- See who gave what and what they wrote (in surprise mode, only a co-owner)Every gift, every contribution and every message in one view — so you know who to thank for what. In surprise mode it stays hidden from you as the person being given to; a co-owner still sees it, and for you it waits until you switch the mode off.
- Say thank you in a minuteUpload a photo, write a few words and pick one of three layouts. Your link then shows your thank-you, and everyone who left an email address while reserving or contributing gets one short email. You can still change the text and photo later. It works in surprise mode too — you still don’t see who gave what.
Privacy & trust
- Free by defaultCreating and sharing wishlists is free, and there’s no subscription. If you take payments through Stripe, there’s a 3% platform fee plus Stripe’s own fees.
- Guests without a Wishlist.de accountYour guests reserve without signing up — no password, no email confirmation. To chip in they need no account either, as long as you take payments through Stripe; with PayPal they need a PayPal account, and without online payment nobody needs one at all.
- No app needed — right in the browserJust add Wishlist.de to your home screen. Looks like an app, works like an app — with no download and no storage wasted.
- GDPR-compliant, servers in Frankfurt
- No tracking cookiesNo Google Analytics and no tracking cookies. For visitor numbers we use a cookie-free analytics service that builds no profile of you. We never pass your data to advertisers.
- No addresses, no bank detailsWe store no addresses and no bank details. Payments run directly through Stripe or PayPal — we only introduce the two of you, we never receive the money.
- Delete your account whenever you likeYou can delete your account at any time, from your profile settings. A deleted wishlist sits in the trash for 30 days first, so our support team can still get it back.
How we compare
How we differ
| Feature | Wishlist.deUs | AmazonWish List | WhatsApp/ExcelBy hand |
|---|---|---|---|
| Every shop, not just one | |||
| Payments through Stripe (Visa, Apple Pay, wallets and more from your account) | |||
| Import an existing list | |||
| Address stays private (group fund) | |||
| Surprise mode | |||
| Chip in together | |||
| Guests reserve without an account | |||
| Cancel from an email link | |||
| Smart import from links | |||
| Automatic share preview | |||
| Messages from everyone who gave | |||
| Main database in Frankfurt (EU) | |||
| No subscription, no base fee |
As of October 2026. Features may change.
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